family portraits video

just thought i'd check in and show you one of the freelance projects i completed mid-november 2011. clearly, i'm pretty behind in posting!

the client had already created his website, but wanted an illustrative logo for his company as well as an illustration based off of the logo. the company is a "small video production company" that creates "journalistic-style story telling, on-site videography, artful editing, and musical underscoring to [their] clients". pretty cool concept.

he was very specific and knew exactly what he wanted: a generic-looking tree. it needed to have a family-tree feeling.

sooo i created those. and then came the illustration (which had to be delivered in layers; he wanted to animate it so that the trunk came first, then the branches, fruit, etc). because the animation was going from logo morphing into full illustration (or something like that...i don't quite remember now), i had to place the illustration and logo in the exact same place in their frames. it took a bit of doing. here are the final images:

i also offered some branding consultation regarding typography, colors schemes, and layout. i'm excited to see how the company will turn out.

maybe sometime i'll post my experiments from this project (some of which are kinda cool). maybe. sometime. :)